We are the future of representation, we believe in facts not opinions. People lie, numbers don’t. Our way of working is inspired with American Movie, Money Ball: The Art of Winning an Unfair Game is the story of the 2002 Oakland Athletics and their general manager, Billy Beane. Beane assembles a winning team on a shoestring budget, by using an analytical and scientific approach to evaluate each player’s contributions.
Billy Beane: “But if we win, on our budget with this team, we'll change the game. And that's what I want, I want it to mean something. That’s F4E philosophy aswell, we want our approach to mean something. We are convinced we will change the game of football.
Avoid representing OUR brand in a way that:
Makes OUR brand the most distinctive or prominent feature.
Implies partnership, sponsorship or endorsement.
Puts the brand in a negative context as part of a script or storyline.
Here's a few tips on how:
Keep the first Letters of each word capitalized and in same font size and style as the content surrounding it.
Don’t modify or translate our name to a different language or by using non-English characters, or use any of our logos to replace it.
You may use AN abbreviation but only after clearly stating our full company name.
We are not CHUCK E CHEESE
We are not TACO BELL
We are not NAPOLEON DYNAMITE.
We do not A PIZZA STORE
We do not SELL FINE CHEESES
WE LEAVE EVERYTHING A MYSTERY
Never distort or change the shape our logos.
Leave ample amount of space around it for legibility. A good rule of thumb is to leave the same space as half the logo around all sides.
Never change the color of our logos. All the provided versions will look good with your design.
Never make it so small it's not legible.
Never make it the focus of your design.